Comments on: Is LifeLock and Its $1 Million Guarantee A Sham?

By: Len Penzo

Len Penzo — Sat, 24 Sep 2011 22:18:32 +0000

I have my credit frozen too, Mike. You’ve summed up the minor pitfalls pretty nicely too. For me, it’s a small price to pay for the security it provides.

By: Mike1949

Mike1949 — Fri, 16 Sep 2011 21:23:21 +0000

Here in California we’ve been able to freeze our credit reports since about 2004. My wife and I immediately froze our credit reports when this went into effect. We’ve had to unfreeze them a couple of times to re-finance our home or buy a car. Yes it can be a hassle. It costs 10 bucks, you need to use the PIN provided when you told them to freeze your account but it is so worth it. No one has access to your credit information without your approval. Of course there are certain exceptions such as legal or law enforcement inquiries that don’t require your approval. We unlocked our account to buy a car about three years after the freeze and the report showed 8 credit card inquiries that had been rejected. I still believe putting a freeze on your credit reports is the best safeguard against identity theft.

By: Len Penzo

Len Penzo — Fri, 17 Jun 2011 03:37:50 +0000

Very interesting regarding shield insurance. I never heard of it, but I do believe I will look into it, Rusty. Thanks for the tip!

By: Rusty

Rusty — Thu, 16 Jun 2011 13:06:26 +0000

Like so many other things in life, as a society, we’ve become soft and are willing to pay for services that people in the past would never consider. Insurance has expanded into almost every area of our lives. People sue for almost any reason they can concoct. They spill hot coffee on themselves and they blame someone else. Shield insurance is available for those who LEGALLY carry a firearm. We live in a time when a criminal can take everything you own if you should defend yourself; law enforcement and the legal system no longer equate with justice. LifeLock is just another form of insurance to make life a little easier and to deal with a system that has become increasingly user-un-friendly. It is a sign of the times.

By: Matt @ Financial Methods

Matt @ Financial Methods — Wed, 20 Apr 2011 20:48:56 +0000

I like this one Len, I have always felt as if Lifelock’s claims sounded a little bit too convenient.

By: Twitter Trackbacks for Is LifeLock and Its $1 Million Guarantee A Sham? [lenpenzo.com] on Topsy.com

Wed, 20 Apr 2011 20:48:56 +0000

[...] Is LifeLock and Its $1 Million Guarantee A Sham? lenpenzo.com/blog/id733-is-lifelock-and-its-1-million-guarantee-a-sham.html – view page – cached The LifeLock $1 million is a very impressive proclamation, but does LifeLock promise more than it can actually deliver? Are all identity theft services a sham? — From the page [...]

By: Len Penzo

Len Penzo — Wed, 20 Apr 2011 20:48:56 +0000

Thanks, Matt. Usually, if something is too good to be true, it usually is – and the LifeLock guarantee definitely falls into that category.

Len

By: Bret

Bret — Wed, 20 Apr 2011 20:48:56 +0000

When I first saw Todd Davis on TV giving out his SS#, I thought he was an idiot.

I wasn’t surprised at all to learn that fraudsters started credit accounts in his name.

LifeLock seems to have about the same marketing technique as ShamWow.

Thanks for the analysis on their service and their “limited” guarantee.

By: Len Penzo

Len Penzo — Wed, 20 Apr 2011 20:48:56 +0000

I thought the same thing, Bret! I just knew somebody would find a way to exploit his SSN after he gave it out. I am amazed that Davis was not aware that his company’s service still left him very vulnerable to fraud. Obviously he did not even know what he was selling. Utterly unbelievable.

By: The Money Bloggers Network » Money Bloggers Network Roundup #3

The Money Bloggers Network » Money Bloggers Network Roundup #3 — Wed, 20 Apr 2011 20:48:56 +0000

[...] movie review posts Drive-By Movie Review: Breach and Drive-By Movie Review: Suspect Zero, an expose Is LifeLock and Its $1 Million Guarantee A Sham? and a weekly round up Black Coffee: My Favorite Blogs, Money News & Opinions [...]